Active Brands

Active Brands is a brand house within the sporting goods industry in the Nordic region. The brand portfolio consists currently of Kari Traa, Dæhlie, Sweet Protection, Johaug, Bula, Åsnes and Vossatassar. The turnover was approximately NOK 1200 million in 2019 and the number of employees is 210. Main office is situated in Oslo with satellite offices in Voss, Gothenburg, Trysil, , Helsinki, Copenhagen, Denver and Shanghai. Active Brands has a successful record of building strong brands and has become a perferred strategic partner to retailers and etailers across the sporting goods industry. Active Brands has high ambitions for growth through our existing brands as well as future acquisitions. The nordic region is the home market while select brands are available across Europe and North America. The main shareholder is the Nordic private equity investment company FSN Capital.